Since some of you may be newer readers or visitors to the blog, I thought it might be fun to catch you up on the things you’ve missed since we started posting business advice and wisdom (ahem) in our little corner of the world.
I don’t know about you but I tend to be a social media binger — I read blogs, Facebook, and Twitter and look at Pinterest once every week or two and then I want to share ALL THE THINGS! It is, of course, a horrible experience for my friends and followers to be inundated with posts all at once. As a business, you are also not likely to catch very many people by posting a bunch of things all at once. If they happen to be interested in a certain article, it will likely get buried under a bunch of articles they may be interested in. Enter Buffer.
The awesome proprietor of Trash N2 Tees, Janelle, mentioned to me that she posts some of her Etsy testimonials to her Facebook page. This is such a kick-ass idea for a couple of reasons:
- It encourages her customers + fans to write reviews
- It encourages her customers + fans to make their reviews cool and witty
- Customer testimonials are one of the most effective marketing tactics
This is called “social proof” marketing and it’s incredibly effective.
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