Posts Tagged "marketing"


The awesome proprietor of Trash N2 Tees, Janelle, mentioned to me that she posts some of her Etsy testimonials to her Facebook page. This is such a kick-ass idea for a couple of reasons:

  • It encourages her customers + fans to write reviews
  • It encourages her customers + fans to make their reviews cool and witty
  • Customer testimonials are one of the most effective marketing tactics

This is called “social proof” marketing and it’s incredibly effective.

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