The awesome proprietor of Trash N2 Tees, Janelle, mentioned to me that she posts some of her Etsy testimonials to her Facebook page. This is such a kick-ass idea for a couple of reasons:
- It encourages her customers + fans to write reviews
- It encourages her customers + fans to make their reviews cool and witty
- Customer testimonials are one of the most effective marketing tactics
This is called “social proof” marketing and it’s incredibly effective.
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