Posts Tagged "customer profile"

crafting a message or shouting into the void

I hang out in a circle of mostly Makers – people who are making a living in some sort of creative business pursuit. This makes my life pretty awesome, in so many ways. But it also means I hear a lot of similar complaints and questions (which I guess is also good, because I can use that to come up with ideas for writing this blog!).

One thing I hear a lot of Makers say is that they feel like they’re shouting into a void. In other words, they have this message to share – about their company, their process, their products – but they feel like no one is listening. Maybe nobody’s opening their emails, or the only people commenting on their blogs are the people they’re related to, or they aren’t getting any sales. In answer to this problem, I often ask them if they’ve taken the time to truly craft that message, and tailor it to the needs and interests of their prospective customers. More often than not, the answer is no. Or at least, not really.

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