During this time of the year, many of us reflect on the things we’re most grateful for in our lives. As a small business owner, I hope the customers who support your business and provide for your livelihood are pretty high on your list! If they are, don’t you think this is the perfect time of the year to express that gratitude to them in some small way?
Here are some ideas to help you out with that.
Ways to express thanks to your customers:
- Freebies – Everyone loves to get something for free, especially during the time of the year when most of us are saving our pennies in order to spend them on gifts for other people. Offer your customers something for free, such as a free printable download or a free pattern. You could even share a favorite family recipe with them! To make this a business-savvy giveaway, offer the freebie only to people who give you something in return: give it to your newsletter subscribers or e-mail it out to anyone who makes a purchase before December 15. That way you’re giving something to the people who directly support you and your biz.
- Add-Ons – For everyone who makes a purchase between now and the holidays, include a miniature surprise add-on. Upgrade the size of the item they purchased for free, toss in a free sticker or lollipop, or give them a sample-sized version of one of your other products. This little touch given as a surprise may just buy you a return customer for life.
- Discounts – One way to show your customers you care is to give them a discount! Offer a coupon code on your website, or e-mail it out to your newsletter subscribers. Another option is to include a coupon with everyone’s order, offering them a discount if they come back again. The coupon doesn’t have to have a high value on it in order to show someone you appreciate their business.
- A Simple Note – If you normally package orders with just an invoice or packing slip, consider writing a little note of thanks to go with each one this season. A simple, hand-written word of gratitude makes a big impression on your customers. If you get too many orders to hand-write a message to every person, have thank-you notes pre-printed and simply sign each one (or have one of your employees do it; the important thing is that it’s a real signature from a real human being). Your mother will be so proud of you.
What’s YOUR favorite way to show appreciation for your customers? Share it with us in the comments below!