Today’s Round ’em Up topic is all about getting press for your small biz. If you own a business that does a lot of in-person sales or local events, getting a feature in your local newspaper or on your local TV news station can give you a big boost in publicity and sales. If your business is mostly online and not-so-local, there are still plenty of ways to get press, from being featured by a prominent blogger in your field to guest posting and Etsy featured seller spots.
Of course, if you do manage to get the attention of someone in the media, it’d be a good idea to be ready for that attention. Below, read our selection of articles that will help you prepare your business for public attention and then scout out that attention wherever it may be:
- As a guest poster on Oh My! Handmade, Nanako O’Donnell suggests getting your product photography up to snuff before asking for any attention. She sought inspiration from several top Etsy treasury curators to put together a list of four things you can infuse into your product photography to make your pictures stand out from the crowd.
- If you’re planning to create a press release, PR Web has several tips to help your release stand out in the eyes of an editor. One big piece of advice: “Having an active interest and insight in your community and your industry gives you more fodder for creating excellent press releases with excellent content,” (PR Web).
- The Etsy Seller’s handbook has an article including The Top 5 Tips for Getting Press. The focus of this article is how to impress an editor or blogger; so if you already have a site in mind on which you’d like to be featured, this article can help you pull off the sales pitch that will land you the exposure you desire.
- If you’re not sure where you’d like to be featured, just that you want some publicity, Dave Manzer at PR Over Coffee has several ideas for getting press. His out-of-the-box thinking includes working with local organizations, making the most of the holiday calendar and leveraging your specialty to create an event worth publicizing.
If you aren’t sure where to begin with getting your business featured in the media, these articles should point you in the right direction. Remember, having a press-worthy web site or shop with high-quality photos and clear branding is the first step in the process. Once you’ve got that covered, your future 15 minutes of fame awaits!