Your About Page is where potential customers or clients will click to find out more about who you are – both as a person and as the face of your business. The page itself should tell the story of you, in the context of what you can do for those customers. What kind of story does your About Page tell? If you think it might be a bad one, keep reading to find this week’s Round ’em Up: a list of articles from around the web to help give your About Page new life.
- Bonnie of Going Home to Roost has a great post featuring About Page tips directed at Etsy sellers. The new Etsy listing format highlights your About page at the bottom of every single item you list in your shop; so if it has been a while since you last looked at your About page, it might be time to give it the once-over.
- David Airey gives 10 solid tips for improving your About page on his site. Among them? Make sure readers know you’re a real person by including your actual name and a photograph of yourself. This little touch goes a long way to infuse yourself into your business and help readers feel comfortable becoming customers.
- If you think your About page might be all wrong, Sonia Simone at Copy Blogger offers 7 common mistakes to avoid in your About page. As long as you steer clear of these 7 items, you should be well on your way to improving a bad About page. Here’s a tip from Sonia: mistake number one is not having an About page in the first place.
- Kelly Parkinson of WonderGrow acknowledges that personal bios are among the most difficult pieces of copy to write. It’s hard to sound personal but also professional and keep your reader interested without over-sharing. Kelly has a list of 16 questions to help you write a douche-free bio, though, so she’s got you covered. Bonus: you can do this in under 30 minutes! After all, you’re not writing your life story, you’re just writing an introduction.
- Over at The Story of Telling, Bernadette Jiwa has a set of 10 rules for writing a compelling About page. She also includes a list of very helpful links to About pages that work well, to give you an idea of the kind of About page that might work for you. She advises you to remember this: the key focus on your About page should be your ability to help your customers, so start with that and move forward.
Your About page should be as individual as you are, so try not to copy something outright from the lists above. Think of them more as the blueprint, but it’s still up to you to design the house and invite your customers in as guests. Try to relax, write in your normal speaking voice, and remember that this is your chance to show your clients and customers how you stand out from the crowd. Put as much of yourself as you can into 200 words or less, keeping the focus on the services you provide to your customers, and your About page will serve you well.
Do you have any tips for writing a great About page to share? How about pet peeves for the bad About pages you’ve seen around the web? Leave us a comment and let us know!