I don’t know about you but I tend to be a social media binger — I read blogs, Facebook, and Twitter and look at Pinterest once every week or two and then I want to share ALL THE THINGS! It is, of course, a horrible experience for my friends and followers to be inundated with posts all at once. As a business, you are also not likely to catch very many people by posting a bunch of things all at once. If they happen to be interested in a certain article, it will likely get buried under a bunch of articles they may be interested in. Enter Buffer.
For every post you add, it spaces it out based on a schedule you define. This way I can binge on my social media reading, but have the links and thoughts posted through out the day in a reasonable fashion. You can also tell it EXACTLY when to post something!
You can add multiple facebook, twitter, linked in, and app.net account.
It also adds a nifty “Buffer” button to twitter, so you can post right then OR Buffer it.