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When a tech woman I follow on twitter launched her project called RailsThemes (similar to WordPress themes for developers) by offering her twitter followers a coloring book, I got excited! Two things immediately came to mind:
A) This is awesome marketing!
B) Who doesn’t love a coloring book?
Of course, I ordered one and when it came in the mail, it was the funniest, nerdiest coloring book – complete with word jumbles and crosswords. I recently found one of the copies and sat down to color them in again. Here is my coloring an image of an running (active) record.
When was the last time you sat down and colored? Have you ever tried fun, creative marketing like this? Whatcha working on this week?