Rick Seidel via Compfight
As you read this, I am probably laying on the beach finishing up J.K. Rowling’s new (for adults!) book, The Casual Vacancy. I may even be sipping a cocktail … with an umbrella and a little straw. 🙂
I’m not trying to make you jealous … I swear! But one of the difficult things about being a solopreneur is the worry about leaving your business alone.
If there’s one truth I’ve found in the talk about women vs. men in business, it’s this: women don’t ask. We don’t ask for a shout out from our loved ones. We don’t ask to be guest-bloggers. We don’t ask for joint ventures. We don’t ask to help a stranger. We don’t ask for referrals.
But we should. It’s hard: you feel desperate or undeserving or pushy or silly. And obviously, ladies just don’t behave like that. Right?
Wrong. Lots of people want to help you. They just don’t know you need it.
I beg you to have patience with everything unresolved in your heart and to try to love the questions themselves as if they were locked rooms or books written in a very foreign language. Don’t try to search for the answers, which could not be given to you now, because you would not be able to live them. And the point is to live everything. Live the questions now. And then perhaps one day, far in the future, you will gradually, without ever knowing it, live your way into the answer.
– Rainer Maria Rilke
One of the things I discuss a lot with my therapist is commitment. It’s not that I’m a commitment-phobe — oh no! it’s just the opposite. I’m a commitment-aholic. I have this deep-seated, unconscious sense that every decision I make commits me to following that path forever. I’m not entirely sure where this came from, but it’s there and I’m working on it. Recently, reading The Renaissance Soul helped me come to terms with my diverse interests and that everything isn’t for the long haul.
So in the interest of truthiness, I’m going to share a recent change of directions.
The awesome proprietor of Trash N2 Tees, Janelle, mentioned to me that she posts some of her Etsy testimonials to her Facebook page. This is such a kick-ass idea for a couple of reasons:
- It encourages her customers + fans to write reviews
- It encourages her customers + fans to make their reviews cool and witty
- Customer testimonials are one of the most effective marketing tactics
This is called “social proof” marketing and it’s incredibly effective.