There are probably lots of reasons someone buys handmade, but frankly, it boils down to three that matter: uniqueness, values and connection.
Today I want to talk about connection.
In our mass-produced, digitally but not actually linked world, the need for real connection to real people is becoming increasingly scarce and increasingly precious.
As a creative business owner, this is what you bring to the table. You bring yourself — a real person on the other end of the line.
In every interaction with your customer — from answering emails to your product to your packaging – they are looking for a little bit of YOU. A real person.
I know it can be difficult — the stress of too-many orders (or too little!) or in response to an angry email or in an effort to be more efficient, to automate, you take yourself out of the equation. Don’t.
