Customer service is why people buy handmade

Posted By on Aug 27, 2012 in Creative Business

There are probably lots of reasons someone buys handmade, but frankly, it boils down to three that matter: uniqueness, values and connection.

Today I want to talk about connection.

In our mass-produced, digitally but not actually linked world, the need for real connection to real people is becoming increasingly scarce and increasingly precious.

As a creative business owner, this is what you bring to the table.  You bring yourself — a real person on the other end of the line.

In every interaction with your customer — from answering emails to your product to your packaging – they are looking for a little bit of YOU.  A real person.

I know it can be difficult — the stress of too-many orders (or too little!) or in response to an angry email or in an effort to be more efficient, to automate, you take yourself out of the equation.  Don’t.


Take a deep breath and remember why your customers are here.
Your customers are here because of you.

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